I have had a good eye for the new Danish brand Paa Ny for a while, with its simplicity and its aesthetic outline catching my attention. The story behind the brand is not less appealing - speaking directly to me with its conscious approach to both environment and production. The designer behind, Line Hyldegaard Klitbo has a vision about using only excess fabrics from large-scale productions mixed with beautiful vintage materials she carefully selects at fleamarkets. These surplus materials from our general abundance of clothes are transformed into new pieces of children's wear, all handmade in Denmark in collaboration with a socio-economic production. All pieces are limited edition only in one or a very few copies due to the character of the production.
I love that each item carry its own story on to a new body - each tiny piece of cloth is filled with histories and memories of other times, and thus something poetic and unique is put into the garments of our kids. When I explained about the clothes to Frida Viola, she spontanously pointed out -"just like the patchwork bedcover granny made!" The Silhouettes of Paa Ny are timeless and functional with thoughtful details as the reversibles quilted vests and jackets that provides a longevity. At the same time the brand has its very own expression with its raw and uneven finish.
The photos are from Paa Ny's and Fnubbu's autum event in the beautiful glass house of Line Hyldegaard Klitbo. Fnubbu is a longtime favorite of mine with its subtle colours and beautiful knitted styles. Along with the new items from Paa Ny, Fnubbu had selected some wonderful brands that also have considerations about environment and sustainability embedded in their conceps - as the soft organic alpaca knitwear from Waddler produced in Bolivia and Peru, and the unique plaids from Tweedmill made in reused wool. Both Waddler and Tweedmill are available in Fnubbu's webshop, as will Paa Ny's collection soon be. It was such an inspiring afternoon in the glass house in good company and filled with atmosphere and aesthetic consciousness.